Twin Cities | Rebrand
St. Paul and Minneapolis are the Twin Cities of Minnesota. Both unique in their differences but with their close proximity to each other, they share many similarities. The Twin Cities has seen exponential grown in the last two decades with more than a 700% increase in annual visitors. This has caused a rush of attention to the area with celebrity chefs, professional sports teams, and craftsmen in industries from music to beer.
Cohesively express the dynamic offerings of the Twin Cities. Highlighting the unique personality differences between the cities while creating a harmonized brand that focuses on the duality but works as a unit. Modern Minneapolis and victorian St. Paul will be represented through typography, color and united design elements.